Creating a Watermark for Images To Be Displayed Online
Creating a watermark for your images is super important! Anything in the form of an image, whether it is your own art or photography or other products that can be downloaded, needs to have your own personal branding on it.
The process is pretty straightforward. I watermark all my images here plus my Etsy shop listing images too! At first I thought you only needed to do this with bonafide artwork….not until last year did I start applying watermarks for all my images on this blog. (It took awhile to get caught up:)
Why You Should Watermark Your Images?
The procedure of creating a watermark for images; also known as “stamping” them as well, serves to protect your creative designs from possible misuse in the form of unwarranted downloading or use on another website without your permission.
Have you ever visited a stock photo website and seen what looked like the same logo on top of all the pictures? Yep, those are watermarks! You won’t be able to download any of them unless you take out the required membership.
Conversely, if you were to visit a site with images free for downloading you will not see watermarks – since these images are up for grabs at no cost to you.
Basically, someone can always attempt to download an image that they do not own that they do not have permission to do so – but the stamp will remain in place. Your stamp or watermark is your brand and seal of ownership. Here’s how to get started!
Creating a Watermark For Images Using Design Platforms
There are a number of different image design and editing platforms you can use – one of them I really like for making logos, is iPiccy. The first thing you need to do is wherever you are prompted to go for creating a “new project” choose the dimensions – you can go by inches or pixels.
Since most of my work is 8.5 by 11, I guess-timated that 10 inches in length would be good, since my blog name is what I am using. Resolution can be 72, 150 or 200 dpi; the higher the dpi the larger the resulting file size. You can also make a simple abstract image if it is more your style as opposed to your site name or your tagline.
There are no “hard and fast” rules for creating watermarks, but a few important things apply: Choose a transparent background, use the opacity tool to give the design a transparent “see through” look so that it will show up on your finished work, but not be so obvious that it detracts from your work.
How transparent you want it is up to you, above is my logo watermark I put together in iPiccy, to give you an idea of what it should look like.
When you have gotten your design exactly the way you want it, you’ll want to save it as a PNG file. PNG (Portable Network Graphics) are bitmap files, they support transparencies and are one of the most popular web graphic formats as they are scalable, but lossless, meaning that image quality will not be affected by editing.
Creating a Watermark in Photoshop (Or Other Software Program)
If you’re like me and you own a software program, this is good too. PNGs and bitmap formats are the bread and butter of Photoshop. Here is how I created mine using Photoshop Elements 7.0 which came with my Tooya Pro graphic drawing tablet as a package deal.
1. Under “New Project” the dimension part is up to you; I used 1.5″ height by 10″ wide. Be sure to choose a transparent background as well.
2. There’s no wrong or right way to design your signature stamp – just use the tools you would normally use as in an open source platform. For mine I started with the Text tool, and used a dark type color for visibility – it’ll be easier to get the layout part right before giving it a see-thru transparent look later.
3. With “Layer 0” selected (you should only have this one layer) choose the Magic Wand tool from the left palette and click anywhere on your design. When done correctly the “marching ants” should be surrounding the perimeter of your design (but NOT the perimeter of the background layout)
4. From here you can choose different color options….Many people stick with white, but you can opt for a light shade of pretty much anything. Here I have applied a pastel gradient.
5. Adjust the opacity of the design by dragging the slider bar until you reach the desired level…the more you can see of the checkerboard background pattern the lighter you’re going. I am using about 75%.
6. Save your finished design as a PNG file..voila! Add watermark to your picture using the “import” command – you can modify its size if you want or rotate it sideways. Always keep it close by your main picture files; if you have a big portfolio this will save you time.
Well, that’s pretty much how it’s done – you create it once and apply it each image by just a simple import or drag and drop, depending on what you’re working in.
So there you have it; watermarking photographs and artwork is a snap! Don’t take a chance on any of your hard work getting plagiarized or downloaded against your wishes.