How to Start a Craft Business With No Money
Do you want to know how to start a craft business with no money? Have you been wondering if it is a feasible goal or not? Well I’m here to tell you that you can – at least, in the beginning. It’s true the old maxim: “You have to spend money to make money”
BUT if you are in the early stages and don’t have much capital to put down, don’t run just yet. There are options and ways to go after your dream with little – or no – money.
At some point, when you get the ball rolling a little with your venture, you will want to invest some of that dough on getting bigger and better…We’ll get to that in another post! Now let’s look at the great and innovative ways you can start your creative business, on the cheap!
Using Social Media
Creating social media accounts is a great way to get your name, face and creations out there. It’s free to set up accounts – so don’t hesitate to do this! In addition to your Facebook profile, you need to create a Facebook business or fan page (which is a separate thing from your main profile page)
Don’t forget to link your fan page up to your main profile page so your friends can see it too – they may be the first people to “like” your new page!
Get in the habit of posting new material on your page so you capture people’s interest and inspire them to like your page. Try to include posts that are related to your craft written by other people, and posts about other things, in addition to pictures of your crafts.
Also make use of Pinterest and Instagram, which are very visually oriented. If you are new to Pinterest, getting set up is pretty easy. If you have already got a Pinterest account, you may want to consider upgrading to a business account (also free) which you may need to do since you want to sell your creations.- later on down the road you may want to link up other pages to the account featuring your products.
Create a Video Channel
Another fun way you can promote your crafts without spending money! Start a channel on Youtube or some of the other players out there like Daily motion, vimeo, etc.. Talk about your crafts, talk about your process, what inspires you, be funny, lighthearted…as the saying goes: “Facts tell, stories sell”.
Start a Blog on a Free Platform
Starting a blog on a free platform is a great way to get your feet wet with promotional activities. Last I checked, Tumblr would be a good place to start, the one I used to use was Blogger. I like Blogger as you can customize the layout and design a little bit to make it unique.
This is a great way to familiarize yourself with the process of selling your services or crafts before taking the leap into launching your own website (which I do encourage you to do at some point.)
Upload pictures of your work and include them, make use of graphic editing tools so you can keep the file sizes small and add flourishes here and there to make them really shine. Write about your craft, try to include keywords in your writing to make it easier to be found in the search engines.
Use Discussion Forums as a Promotional Tool
Discussion forums are great, and free too! There are forums dedicated to every niche under the sun – just head over to whatever search engine tool you use and type in “craft forums” or if you have a certain type of craft, like knitting, woodwork, etc., use that keyword instead and see what you come up with.
Create an account….In the space where you can fill in your profile page with info about you…you may find something at the bottom that says “Signature” Here is where you can add a link if you’ve got a page of your crafts to showcase. You can also add a little anchor text to be enticing, like “Handcrafted Scarves With Heart” (that’s just an example)
Participating in forums with other like minded individuals can be fun, and you can get a lot of free advertising too! When you do post, try to make sure you’re being a good contributor..Offer tidbits and such but resist the temptation to tell people to “check out my…” That’s what your signature is for!
It’s just like a real life group, and not being pushy and having good manners still apply. If people enjoy what you have to say, they will want to check out your link – no prompting on your part is necessary.
Want more tips on selling crafts successfully – money or not? Check out this amazing guide below…
I hope this guide helps you get started; as you can see there are a myriad of ways you can get the word out about your crafts without spending a dime! A little drive and ambition will carry you further along than the money or lack thereof. So here’s how to get going!