Hey busy artisans, you need to know a little about the market you’re planning to go into, and discover what kind of crafts sell best so you don’t end up spinning your wheels in the mud with ideas that may not pan out.
You may have a good idea, a great idea, but it is so important to find out if the market around you is also seeking it too…Otherwise, you may be left with a feeling of bitterness or disappointment.
It can really stink when your well-meaning friends and family tell you that they love what you do. There’s probably nothing wrong with it – nothing except that the market you’re hoping to target, isn’t a hungry one for what you’re providing.
Use the Web To Discover Craft Trends
Do you want to get invaluable knowledge for your craft business? Get on the computer and find out now what people who buy crafts are buying! There’s a myriad of ways to do this nowadays – My favorite would be to use something like Google Trends. Type in your niche craft idea (two or three words is find) and see what comes back.
You will get data about that niche in the form of variations of it and numbers of people who search ed for it in the last month.
Suppose you type in something to do with lanyards and what comes back shows you that about 100 people searched for “lanyards” in the last month. That might not be a good niche to pursue. First off, 100 is a pretty small target market.
You never know how big your reach may get one day; you want to see a much bigger number – like, say, 10,000. You want to cast a wider net….but not a net so big that you find out by the same token, another niche which gets 1,000,000 or more hits a month, could be pretty competitive, unless you were do go after a sub-niche instead.
Explore the Market in Your Area
The kind of area you live in may have an effect on what types of crafts sell the best. Beach towns, for example, probably sell lots of items featuring lighthouses, boats, seascapes, you know, nautical, seafaring themes.
Your vision of woodland critter sculptures might go untouched – it’s not a bad craft, but it may not sell well because the surrounding beach area populace is looking for more “beachy” items. Make sense?
Are there any local venues selling handmade crafts close by? You may want to visit one day and pick the owner’s brain. Talk to the proprietors about kinds of items that sell well. What’s the most popular? What makes it such a good performer?
Take note of the findings you get as they are stepping stones in discovering what you should be going after.If the owner is looking to add more quality handmade findings to the present shop offerings, you might be a shoe-in IF you could create items that mesh well.
Customize Your Craft Line
One thing i pick up on when I look at popular Etsy shop listings (yep sometimes i might “spy on” the pros – to learn how they sell well NOT to steal ideas) sellers who offer customized craft products seem to be rocking it – Why you ask?
Because people’s tastes are wide and varied, they may want an item that’s very simple and everyday, like a wallet, apron, handbag…BUT they might just want something – you know, special and particular as the finishing touch.
If you are willing to tailor your product line to meet a variety of different tastes just by adding small details like names, companies, schools, teams, etc., you may have the making of a well-selling craft!
Personalized Craft Items
Take it one step further and consider offering personalized products for people – so much of the population loves stuff that’s exclusively theirs. Not just their own name, but they may be shopping for gifts…so keep in mind names of spouses, children, coworkers, and other VIPs.
One of the better-selling mugs in my own Etsy shop is one that I personalize with cat and dog names (it’s a mug that says “best cat mom/dog mom ever….” and I offer the personalization at no charge).
So if you can do this with your line of whatever craft you’re thinking of, you can be assured of a large and happy clientele (that will return to you again and again!)
Crafts To Make and Sell Complete Guide
Hopefully you’re in a more clear space with regard to finding out the full scoop about which crafts sell best, and why – You’ll never have to struggle with the all too important task of figuring out what’s going to sell, and what’s going to stall. Good luck and happy craft selling!