Where Can I Sell My Crafts Online – Top Five
Hi guys – This post is about selling your crafts online! Marketing your products online is a great way to expand your reach beyond your normal perimeters. It can also help bridge the gap when the options for selling in your immediate locale are limited to doing shows on certain days or seasons.
You may be concerned that you’re not much of a techy type – No problem! You don’t have to be. Technology is evolving and it’s getting more varied all the time. You may have a question of having tons of options, an embarrassment of riches honestly, once you see what you have out there in the web space to promote your offerings.
Sell on Etsy
Etsy is the biggest and most well-known platform out there, no doubt you may have heard of it. It’s gotten to be quite the behemoth since its inception in 2005. It caters to handmade sellers in every niche possible from woodcrafts to paper art.
Setting up a shop is fun and easy – you first need to come up with a good name for your shop and you can customize it to your liking and brand it with your product line with a banner and logo, and connect it to your other platforms if you have them, like social media pages.
The fees for being a seller are fairly reasonable – For each product you list, it’s 0.20 for four months. If and when your item sells, there is a final value fee that is taken out which at the time of writing is 5%. Also, in the last year, they have introduced other seller platform options,like Etsy Plus – they do cost extra (I think $10 a month) but they do provide additional ways to expand your product offerings.
It definitely takes a lot of patience, trial and error and due diligence to become good at selling on Etsy. I have had a shop for about two years and it’s tricky at times to tell what’s going to be a good performer and what isn’t.
However, I think every crafter should definitely try to set up a shop there – at least to get a feel for selling your handmade line with low cost and low risk.
I was told about Bonanza from somebody who thought I should give it a try – I have visited the site and it’s interesting; one thing that’s a little different is that you don’t have seller fees. I guess you could list something and keep it there til the cows come home, on the house? lol.
There is a final value fee if/when something sells. It is calculated on a variable and starts at 3.5% It depends on the full price of your item including shipping costs…I did a little research before working on the post so I could tell the story. I believe if your item exceeds $500 in price there is an extra 1.5 % in addition to the 3.5%.
It definitely got the impression it is smaller and less competitive than Etsy. You can take advantage of the customization options, like advertising, webstores, etc. Another cool feature, is that you can also import your listings, if you have them on other platforms too, which is a great time saver!
I also heard about Artfire from another source, and that some handmade makers were enjoying the experience. Some of them migrated from Etsy or other sites. It has a very good “community” feel to it; as opposed to just a “marketplace”. You can open a shop under different “tiers” – the fees looked to be higher than that of Etsy’s, but you do get different benefits for them.
You can choose among the Standard, Popular, and Featured plans. The middle one looked to be the best value because even though the monthly fee exceeded that of the Standard level, the individual listing fees are waived and you get to have as many as a thousand items in your shop.
There are also other tools built in such as a CSV item importer and global listing management tools.
Get Your Own Website For Your Crafts
When you manage to get a feel for selling crafts well through the various platforms above, you may want to look into getting your own website! You may be tempted to just kind of cut right to it and skip the above list, which is OK too – but I for one think it is best to start with one of the platforms above AND then later on branch out to setting up your site.
You will accomplish the goal of having your eggs in different baskets and protect yourself in the ( unlikely, but possible) chance that one of the above should make drastic changes or worst case scenario, kick you out for inadvertently violating a stated term or something (it’s cruel, and sometimes totally unjustified, but better to be safe than sorry!)
Setting up your own site will require a domain name and host, a domain name is respectively, about $10 a year and a hosting plan about $5 a month. Pretty low overhead costs. You will have total control over your business this way and avoid the potential risk of being shut down and having the proverbial rug pulled out from under you.
The only thing….driving traffic to your website….You will need to have a good plan for this. You will either need to think about driving traffic from free platforms like your social media accounts, video channel, etc., or spending some dough to get traffic through the search engines (by way of PPC -pay per click campaigns and advertising).
It might take some trial and error before you see traction. If you do open an Etsy shop, you do have the option of linking your website there so that is one way you could bring traffic to it.
By the way I have a book with me that goes into detail about online marketing in addition to what you may be doing now to drive clients your way. I highly encourage you to pick up a copy, you can download it immediately. It’s called Crafts to Make and Sell:
Hope that these suggestions gave you some ideas on where to go for showcasing your amazing collection of handmade stuff?